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Homeowner Objections

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  1. I Don't Finance
  2. "Why Didn't They Mention The Air Scrubber During The Installation"
  3. I Can Get Better Rates From My Bank
  4. My Partner Isn't Available Right Now
  5. Spouse Stall - Identify The Issue
  6. Gotta Do Some Research
  7. I Can't Afford A New Air Conditioner
  8. Think About It
  9. Payment Close - The Payment Is Too High
  10. I'll Wait Until Next Year
  11. Why Is This Part So Expensive
  12. I Never Use My Furnace
  13. Why Customers Say No
  14. I Got Quotes For Cheaper
  15. Rental Property
  16. Can You Just Top Off My System To Buy Me Another Year?
  17. I Have A Home Warranty! They Will Replace It When It Goes Out.
  18. My Cousin Is Saying He Can Replace It For A Fraction Of That Cost
  19. Can You Send Me Your Proposal So I Can Compare Them With The Other Guys?
  20. I Saw This Unit Online And It Was A Lot Cheaper
  21. We Weren't Ready For This Kind Of Expense
  22. Why Should We Choose You Over A Big Brand Like Home Depot, Costco, or Lowes?
  23. We're Looking For A Specific Price And Plan To Get More Estimates
  24. You're The First Estimate, I Have Someone Else Coming Right Now
  25. Porch Light Close
  26. Send Us The Email, We'll Get Back To You Tomorrow
  27. I Have A Buddy That Can Do It For Me
  28. We Want To Sleep On It
  29. Can't You Just Add Refrigerant?
  30. I Have A Big Expense Coming Up
  31. I Have A Home Warranty
  32. I Think I Just Need Some Time To Think It Over
  33. The Other Guy Said He Could Just Replace My Furnace Because My AC Is Fine
  34. My Furnace Works Fine So Can I Get A Price To Just Replace The AC?
  35. I Pay Cash For Everything And That Is More Than I Budgeted For
  36. The Other Guy Said He Can Do It In A Day Or Two, I Can't Wait Two Weeks For You
  37. I Want A Name Brand System
  38. My Friend Just Got His System Replace For $5,000 Dollars
  39. Can You Install Something I Buy Online?
  40. Why Should We Choose You Over Another Highly Rated Company?
  41. We're Planning To Sell Our Home Soon
  42. I Need To Talk To My Spouse Before I Make A Decision
  43. Can You Break Down Materials And Labor?
  44. Your Proposal Is A Little Bit Over Our Original Budget
  45. Your Proposal Is Way Over Our Original Budget
  46. Why Is Your Proposal So Much More Than Your Competitors?
  47. I Always Get Three Bids Before A Decision
  48. We Have To Get Two More Quotes Before Making A Decision
  49. Get Into The Power Position
Video 37 of 49
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I Want A Name Brand System

When a customer expresses a preference for a specific brand, like Carrier, due to its reputation or personal inclination, it’s important to address their preference while educating them on the value and quality of the solutions you offer. Here’s a suggestion:

‘It’s understandable that you’re inclined towards Carrier, given its longstanding reputation in the industry. Brand preference is a significant factor for many homeowners. However, it’s essential to consider how the brand aligns with your specific needs, budget, and the value it brings to your home.

While Carrier is indeed a reputable brand, it’s important to note that the HVAC industry has evolved, with many brands offering comparable, if not superior, quality and warranties at a more favorable price point. Our goal is to ensure you get the best possible solution that fits your needs and budget, without merely paying a premium for the brand name.

Let’s discuss the features, warranties, and efficiency ratings of the systems we recommend, comparing them to Carrier’s offerings. This way, you can make an informed decision based on what truly matters – performance, reliability, and value for your investment.’

This approach acknowledges the customer’s brand preference but encourages an open-minded evaluation of all available options based on quality, performance, and cost-effectiveness